{"componentChunkName":"component---gatsby-theme-hipex-src-templates-blog-js","path":"/tips-betrouwbare-webshop/","result":{"data":{"markdownRemark":{"frontmatter":{"slug":"/tips-betrouwbare-webshop/","title":"7 tips voor een betrouwbare webshop","author":{"frontmatter":{"authorName":"Hipex"}},"meta":{"metaTitle":"7 tips voor een betrouwbare webshop","metaDescription":"In dit artikel krijg je van ons 7 praktische tips om je webshop betrouwbaarder te maken. De key zit hem in consistentie & sociale 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225w,\n/static/490465ac24c4b2e9b9d12f1325c17773/4507f/betrouwbare-webshop.jpg 450w,\n/static/490465ac24c4b2e9b9d12f1325c17773/a1eb1/betrouwbare-webshop.jpg 800w","srcWebp":"/static/490465ac24c4b2e9b9d12f1325c17773/b0751/betrouwbare-webshop.webp","srcSetWebp":"/static/490465ac24c4b2e9b9d12f1325c17773/e1b9e/betrouwbare-webshop.webp 225w,\n/static/490465ac24c4b2e9b9d12f1325c17773/ed1b3/betrouwbare-webshop.webp 450w,\n/static/490465ac24c4b2e9b9d12f1325c17773/b0751/betrouwbare-webshop.webp 800w","sizes":"(max-width: 800px) 100vw, 800px","presentationWidth":800}}},"date":"18 mei 2021","categories":[{"frontmatter":{"categoryTitle":"Performance","slug":"/category/performance/"}}],"blocks":[{"type":"text","content":"<!--StartFragment-->\n\nNiets is zo’n conversie killer dan een webshop die onbetrouwbaar oogt. Als eigenaar van een webshop moet je er dus alles aan doen om je webshop zo betrouwbaar mogelijk te maken. In dit artikel krijg je van ons **7 praktische tips** om dit voor elkaar te krijgen.\n\n<!--EndFragment-->","template":"small-center","textBackground":"blobPastelOrange","textTemplate":"text","removeSectionSpace":false,"buttons":null,"imageAlt":null,"imageVariant":null,"blockBackground":null,"textImageBlockImage":null,"textImageBlockImageBig":null,"imageBlockImage":null,"textColor":null,"textPosition":null,"imagePosition":null,"heroBlockImage":null,"heroBlockImageBig":null,"showHostingIcons":null,"video":null,"videoTitle":null,"title":null,"block":null,"icon":null,"iconBlobTextImage":null,"button":null,"text":null,"subtitle":null,"form":null,"caseBlockBottomImage":null,"caseBlockMiddleImage":null,"caseBlockTopImage":null,"topVideo":null,"singleCase":null,"cases":null,"caseVariant":null,"client":null,"columnsCount":null,"iconTextItems":null,"clients":null,"itemsToDisplayBeforeBreak":null,"showMoreTitle":null,"features":null,"featuresLists":null,"faqs":null,"slasUSPs":null,"slas":null,"pricingplans":null,"texts":null,"casesButton":null,"casesTitle":null,"internalLink":null,"hipexScoreIcon":null},{"type":"text","content":"<!--StartFragment-->\n\n## **1. Webwinkel Keurmerk**\n\nEen van de beste manieren om direct de **betrouwbaarheid** van je **webshop** te verhogen is het tonen van een keurmerk.\n\nOp dit moment zijn er veel verschillende keurmerken op de markt. Denk maar aan die van Webwinkelkeur, Trusted Shops, Thuiswinkel Waarborg of WebShop Keurmerk.\n\nOm een dergelijk keurmerk te mogen tonen op je website moet je vaak een abonnement afsluiten en aan een aantal voorwaarden voldoen waarmee jij aantoont je zaken goed op orde te hebben. \n\nJe **verhoogt** hiermee je betrouwbaarheid.\n\nZo moet je Algemene Voorwaarden hebben, ingeschreven zijn bij de KVK, duidelijke retour en verzendinformatie tonen en een Privacy Policy hebben.\n\nHet tonen van zo’n keurmerk op de belangrijkste pagina’s van je webshop verhoogt de kans om twijfelaars over de streep te trekken.\n\n<!--EndFragment-->","template":"small-center","textBackground":null,"textTemplate":"text","removeSectionSpace":false,"buttons":null,"imageAlt":null,"imageVariant":null,"blockBackground":null,"textImageBlockImage":null,"textImageBlockImageBig":null,"imageBlockImage":null,"textColor":null,"textPosition":null,"imagePosition":null,"heroBlockImage":null,"heroBlockImageBig":null,"showHostingIcons":null,"video":null,"videoTitle":null,"title":null,"block":null,"icon":null,"iconBlobTextImage":null,"button":null,"text":null,"subtitle":null,"form":null,"caseBlockBottomImage":null,"caseBlockMiddleImage":null,"caseBlockTopImage":null,"topVideo":null,"singleCase":null,"cases":null,"caseVariant":null,"client":null,"columnsCount":null,"iconTextItems":null,"clients":null,"itemsToDisplayBeforeBreak":null,"showMoreTitle":null,"features":null,"featuresLists":null,"faqs":null,"slasUSPs":null,"slas":null,"pricingplans":null,"texts":null,"casesButton":null,"casesTitle":null,"internalLink":null,"hipexScoreIcon":null},{"type":"image","content":null,"template":"center","textBackground":null,"textTemplate":null,"removeSectionSpace":null,"buttons":null,"imageAlt":"Keurmerken webshops","imageVariant":null,"blockBackground":null,"textImageBlockImage":null,"textImageBlockImageBig":null,"imageBlockImage":{"publicURL":"/static/0dadc189645ccad17190a17aa05cfe79/keurmerken-webshops.jpg","childImageSharp":{"fluid":{"tracedSVG":"data:image/svg+xml,%3csvg%20xmlns='http://www.w3.org/2000/svg'%20width='400'%20height='159'%20viewBox='0%200%20400%20159'%20preserveAspectRatio='none'%3e%3cpath%20d='M182%207c-13%2013-23%2027-31%2044-3%208-3%208-5%205-5-4-7-4-10-3-3%202-3%205%200%207%202%200%204%204%206%207%205%2010%209%209%2013-3%207-19%2017-36%2030-49%2010-9%2011-12%206-13-2%200-4%201-9%205m-43%2024c-20%208-26%2031-13%2047%209%209%2022%2012%2033%207%204-1%205-2%2011%200%2011%202%2010%202%207-7-2-7-3-8-1-12%202-11-3-28-8-24-1%201%200%202%202%206%202%206%203%2013%201%2019-2%203-2%204%200%208l2%205-6-1c-4%200-6%200-9%202-16%207-34-4-34-22%200-14%2010-24%2025-24%207%200%2010-1%206-4h-16m49%2046c0%209%200%2010%202%2010%201%200%202-2%202-5%200-5%201-5%205%200%202%203%203%204%205%204%203%200%203%200-2-6l-4-5%204-4c3-4%203-4%201-4l-6%203-3%203v-3c0-2%200-3-2-3s-2%201-2%2010m20-9l-1%2010v9h7c5%200%207-1%207-2s-2-2-5-2c-5%200-5%200-5-3%200-2%200-2%204-2s4-3-1-4c-2%200-3-1-3-2%200-2%201-2%205-2l4-1c0-2-11-3-12-1m15%207c0%209%202%2012%208%2012%205%200%207-3%207-12l-1-8c-2%200-2%201-2%207%200%207-1%209-5%209-2%200-3-1-3-8s0-8-2-8-2%201-2%208m21-7c-2%203-1%2019%201%2019l2-3c0-5%202-5%205-1%205%206%208%205%204-1-2-2-2-3%200-4V68h-12M25%20102l-13%208v33h56v-33l-13-8-15-8-15%208m356-4l-1%203h-7l-9%2011-9%2012-9-15c-1-3-6-3-7%200-1%201%201%204%206%2013%207%2013%209%2015%2011%2014%203-1%2026-36%2026-38l-1-2v2m-353%206c-13%208-13%206%202%2015%2011%206%209%206%2024-3l9-5-11-7-12-6-12%206m202%2018v22h50a843%20843%200%200052-2l-1-21-1-21H230v22m73-15c-8%203-3%2015%205%2012%205-2%205-10%200-12l-2-1-3%201M54%20120l-11%207-1%206v6h23v-25l-11%206m71-1c2%207%203%207%206%202%201-2%201-2%201%200s4%205%204%203a564%20564%200%20012-10l-3%203-1%204v-4c-1-4-4-4-5%200%200%202-2%202-2-1l-2-2c-2%200-2%200%200%205m25%2016c-2%204%201%208%205%208h2l-3%201-3%201h7l1-7v-5h-4c-3%200-4%200-5%202'%20fill='%23d3d3d3'%20fill-rule='evenodd'/%3e%3c/svg%3e","aspectRatio":2.5210084033613445,"src":"/static/0dadc189645ccad17190a17aa05cfe79/b26ef/keurmerken-webshops.jpg","srcSet":"/static/0dadc189645ccad17190a17aa05cfe79/b3cab/keurmerken-webshops.jpg 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639px","presentationWidth":639}}},"textColor":null,"textPosition":null,"imagePosition":null,"heroBlockImage":null,"heroBlockImageBig":null,"showHostingIcons":null,"video":null,"videoTitle":null,"title":null,"block":null,"icon":null,"iconBlobTextImage":null,"button":null,"text":null,"subtitle":null,"form":null,"caseBlockBottomImage":null,"caseBlockMiddleImage":null,"caseBlockTopImage":null,"topVideo":null,"singleCase":null,"cases":null,"caseVariant":null,"client":null,"columnsCount":null,"iconTextItems":null,"clients":null,"itemsToDisplayBeforeBreak":null,"showMoreTitle":null,"features":null,"featuresLists":null,"faqs":null,"slasUSPs":null,"slas":null,"pricingplans":null,"texts":null,"casesButton":null,"casesTitle":null,"internalLink":null,"hipexScoreIcon":null},{"type":"text","content":"<!--StartFragment-->\n\n## **2. Wees consistent**\n\nWanneer je niet consistent bent in het tonen van (juiste) informatie, schep je enorm veel verwarring bij potentiële klanten.\n\nBenoem je bijvoorbeeld een lage prijs op je productpagina, maar wijkt deze af van het bedrag dat de bezoeker ziet in zijn of haar winkelwagentje, dan schept dit **onduidelijkheid en wantrouwen**.\n\nWees dus vooral duidelijk met het tonen van cruciale informatie zoals levertijden, prijzen en andere beloftes zoals garanties of retouren.\n\nConsistent kun je ook zijn in het **design van je website**: kleurgebruik, lettertypes en terugkerende elementen zorgen voor eenheid, consistentie en dus betrouwbaarheid.\n\nWat ik ook nog op veel websites terug zie en wat er vaak per ongeluk insluipt is het door elkaar gebruiken van *je* en *u*. Probeer hier eenduidig in te zijn en pas dit aan als je merkt dat je dit door elkaar gebruikt.\n\n## **3. Betrouwbare hosting**\n\nJe krijgt maar één kans voor een **eerste indruk** en die moet dus absoluut goed zijn. Wat is de ideale manier om te zorgen dat de eerste indruk slecht is? Een website die niet of slecht bereikbaar is.\n\nVooral de nieuwe bezoekers zie je niet snel meer terug en gaan gewoon bij de concurrent shoppen.\n\nWij kunnen dan ook niet hard genoeg benadrukken hoe belangrijk [betrouwbare hosting](http://www.hipex.io) is. Zie hosting dus zeker niet als een noodzakelijk kwaad, maar juist een element van je business waar **kansen** liggen en waar je het verschil maakt.\n\nBlijf dus weg bij [goedkope hosting](https://www.hipex.io/wegblijven-goedkope-hosting/) en denk goed na over waar je rekening mee moet houden bij het kiezen van je webhosting. Denk bijvoorbeeld aan:\n\n* Uptime\n* Performance\n* [Klantsupport](https://www.hipex.io/supportteam-hipex/)\n* Backups\n* Reviews\n* Prijs/kwaliteitsverhouding\n\n## **4. Maak gebruik van HTTPS**\n\nTegenwoordig misschien een inkoppertje voor veel mensen, maar we zien nog steeds websites die geen HTTPS hebben of dit niet goed geconfigureerd hebben.\n\nEen beveiligde verbinding via HTTPS is tegenwoordig een fluitje van een cent en bovendien zelfs een rankingsfactor in Google.\n\nHeb je nog geen [SSL/Lets Encrypt certificaat](https://www.hipex.io/wat-is-ssl/), vraag deze dan heel snel aan. Bij de meeste webhosters krijg je deze gratis bij het hostingpakket.\n\n<!--EndFragment-->","template":"small-center","textBackground":null,"textTemplate":"text","removeSectionSpace":false,"buttons":null,"imageAlt":null,"imageVariant":null,"blockBackground":null,"textImageBlockImage":null,"textImageBlockImageBig":null,"imageBlockImage":null,"textColor":null,"textPosition":null,"imagePosition":null,"heroBlockImage":null,"heroBlockImageBig":null,"showHostingIcons":null,"video":null,"videoTitle":null,"title":null,"block":null,"icon":null,"iconBlobTextImage":null,"button":null,"text":null,"subtitle":null,"form":null,"caseBlockBottomImage":null,"caseBlockMiddleImage":null,"caseBlockTopImage":null,"topVideo":null,"singleCase":null,"cases":null,"caseVariant":null,"client":null,"columnsCount":null,"iconTextItems":null,"clients":null,"itemsToDisplayBeforeBreak":null,"showMoreTitle":null,"features":null,"featuresLists":null,"faqs":null,"slasUSPs":null,"slas":null,"pricingplans":null,"texts":null,"casesButton":null,"casesTitle":null,"internalLink":null,"hipexScoreIcon":null},{"type":"text","content":"<!--StartFragment-->\n\n## **5. Toon reviews**\n\nVrijwel iedereen die iets op het internet bestelt kijkt eerst wat anderen hebben ervaren bij producten of diensten. Door reviews te tonen maak je het je bezoekers al een stuk **makkelijker** en als deze echt en **oprecht** overkomen zorg je voor een verhoging van de betrouwbaarheid van je webshop.\n\nVergeet ook zeker Google My Business niet. Hier geven klanten/bezoekers vaak uit zichzelf al een review. Houd dit in de gaten en zorg dat je reageert op **zowel slechte als goede beoordelingen**. Dit verhoogt opnieuw je betrouwbaarheid.\n\nSchroom ook niet om af en toe een wat mindere beoordeling te tonen. Als je kunt laten zien dat je hier goed mee om bent gegaan en bijvoorbeeld je product of dienstverlening geoptimaliseerd hebt, kan dit zelfs in je **voordeel** werken.\n\n## **6. Certificeringen & Awards**\n\nHet tonen van certificeringen en awards is ook een goede manie rom de betrouwbaarheid van je webwinkel te verhogen. Dit komt omdat bezoekers certificeringen en awards zien als iets wat door een externe **onafhankelijke** partij is uitgegeven.\n\nGrote kans dat er in jouw branche enkele certificeringen te behalen zijn. Denk aan ICT Waarborg of bijv. de bekende ISO-keurmerken.\n\nOok awards zijn er tegenwoordig voldoende. Wat je niet moet doen is zelf maar afwachten of je een keer genomineerd gaat worden. Bij veel awards moet je jezelf opgeven en soms zelfs betalen. 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Toon klantcases**\n\nEen goede manier om je kwaliteit te tonen is door [klantcases](https://www.hipex.io/cases/) uit te werken en te publiceren op je website. Dit kan bijvoorbeeld via een video zijn waarin je een klant aan het woord laat, of via een uitgeschreven interview.\n\nHoe meer de klant aan het woord is hoe beter. Laat het geen verkapt reclame-item worden, maar zorg dat je ook verbeterpunten of een kritische noot plaatst.\n\n## **Conclusie**\n\nBetrouwbaarheid gaat hand in hand met consistentie en sociale bewijskracht. Zorg dat je hier aan werkt en je zult zien dat dit **positieve invloed** gaat hebben op het aantal conversies in je webshop of op je website.\n\nWij kunnen je in ieder geval uitstekend helpen met het fundament. Wij durven de claim wel aan: wij zijn de **meest betrouwbare webhoster** van Nederland met een focus op performance.\n\nOh, om even in de sociale bewijskracht te blijven. Wij zijn door Emerce gekozen als [best beoordeelde webhoster van Nederland](https://www.hipex.io/hipex-1-emerce100/) (voor het 3e jaar op rij).\n\n<!--EndFragment-->","template":"small-center","textBackground":null,"textTemplate":"text","removeSectionSpace":false,"buttons":null,"imageAlt":null,"imageVariant":null,"blockBackground":null,"textImageBlockImage":null,"textImageBlockImageBig":null,"imageBlockImage":null,"textColor":null,"textPosition":null,"imagePosition":null,"heroBlockImage":null,"heroBlockImageBig":null,"showHostingIcons":null,"video":null,"videoTitle":null,"title":null,"block":null,"icon":null,"iconBlobTextImage":null,"button":null,"text":null,"subtitle":null,"form":null,"caseBlockBottomImage":null,"caseBlockMiddleImage":null,"caseBlockTopImage":null,"topVideo":null,"singleCase":null,"cases":null,"caseVariant":null,"client":null,"columnsCount":null,"iconTextItems":null,"clients":null,"itemsToDisplayBeforeBreak":null,"showMoreTitle":null,"features":null,"featuresLists":null,"faqs":null,"slasUSPs":null,"slas":null,"pricingplans":null,"texts":null,"casesButton":null,"casesTitle":null,"internalLink":null,"hipexScoreIcon":null}]}},"next":{"frontmatter":{"slug":"/cumulative-layout-shift-cls/","title":"Wat is Cumulative Layout Shift (CLS)?","date":"27 mei 2021"}},"prev":{"frontmatter":{"slug":"/hipex-1-emerce100/","title":"Hattrick! Hipex voor derde jaar op rij op 1 in Emerce100","date":"28 april 2021"}}},"pageContext":{"isCreatedByCreateBlogPage":true,"id":"e9653ef4-c907-5a10-b9b0-d61744b684f7","prevId":"f3ff33cb-d500-5420-b387-51a3d7947a4d","nextId":"7e97315c-8b5d-5837-9ff5-5f33efc43e0e"}}}