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Met deze 3 tips haal jij meer uit het platform dan je nu al deed 🔥.","canonical":null,"alternatives":[{"lang":"en","href":"https://www.hipex.io/en/shopware-tips-tricks/"}],"noindex":null,"metaImage":{"publicURL":"/static/807605e6be03982f4cf3a98b44cba8bf/shopware-tips-en-tricks.png","childImageSharp":{"fixed":{"base64":"data:image/png;base64,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","width":800,"height":420,"src":"/static/807605e6be03982f4cf3a98b44cba8bf/f9ff4/shopware-tips-en-tricks.png","srcSet":"/static/807605e6be03982f4cf3a98b44cba8bf/f9ff4/shopware-tips-en-tricks.png 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225w,\n/static/807605e6be03982f4cf3a98b44cba8bf/169b9/shopware-tips-en-tricks.png 450w,\n/static/807605e6be03982f4cf3a98b44cba8bf/f9ff4/shopware-tips-en-tricks.png 800w","srcWebp":"/static/807605e6be03982f4cf3a98b44cba8bf/b0751/shopware-tips-en-tricks.webp","srcSetWebp":"/static/807605e6be03982f4cf3a98b44cba8bf/e1b9e/shopware-tips-en-tricks.webp 225w,\n/static/807605e6be03982f4cf3a98b44cba8bf/ed1b3/shopware-tips-en-tricks.webp 450w,\n/static/807605e6be03982f4cf3a98b44cba8bf/b0751/shopware-tips-en-tricks.webp 800w","sizes":"(max-width: 800px) 100vw, 800px","presentationWidth":800}}},"date":"8 mei 2020","categories":[{"frontmatter":{"categoryTitle":"Shopware","slug":"/category/shopware/"}}],"blocks":[{"type":"text","content":"<!--StartFragment-->\n\nHet open source e-commerce platform Shopware heeft de focus liggen op een optimale klantervaring.\n\nWat zo mooi is aan het platform is dat de software wordt geoptimaliseerd door de community, waardoor het aan de hoogste eisen op het gebied van technologie en design voldoet.\n\nMaak jij voor jouw e-commerce business gebruik van Shopware? Met deze 3 tips haal jij meer uit het platform dan je nu al deed.\n\n<!--EndFragment-->","template":"small-center","textBackground":"blobPastelOrange","textTemplate":"text","removeSectionSpace":false,"buttons":null,"imageAlt":null,"imageVariant":null,"blockBackground":null,"textImageBlockImage":null,"textImageBlockImageBig":null,"imageBlockImage":null,"textColor":null,"textPosition":null,"imagePosition":null,"heroBlockImage":null,"heroBlockImageBig":null,"showHostingIcons":null,"video":null,"videoTitle":null,"title":null,"block":null,"icon":null,"iconBlobTextImage":null,"button":null,"text":null,"subtitle":null,"form":null,"caseBlockBottomImage":null,"caseBlockMiddleImage":null,"caseBlockTopImage":null,"topVideo":null,"singleCase":null,"cases":null,"caseVariant":null,"client":null,"columnsCount":null,"iconTextItems":null,"clients":null,"itemsToDisplayBeforeBreak":null,"showMoreTitle":null,"features":null,"featuresLists":null,"faqs":null,"slasUSPs":null,"slas":null,"pricingplans":null,"texts":null,"casesButton":null,"casesTitle":null,"internalLink":null,"hipexScoreIcon":null},{"type":"text","content":"<!--StartFragment-->\n\n## Zet je website in production mode\n\nZodra je klaar bent met het ontwikkelen van jouw webshop kun je de website in production mode zetten. Door vervolgens de HTTP cache te activeren verbeter je de snelheid van je website aanzienlijk.\n\nDit zorgt ervoor dat potentiële klanten niet afhaken omdat de laadtijd van jouw website te lang is. Om de website in production mode te zetten log je allereerst in op de backend van Shopware, vervolgens ga je naar Cache/performance onder *Configuration* en schakel je de productiemodus in.\n\nIn hetzelfde performance venster waar je jouw website in production mode zet kun je, onder het tabblad *Settings*, de HTTP cache activeren onder *General*.\n\nBij *Activate HTTP cache* moet een vinkje staan. Ten slotte klik je op *Warm up HTTP cache* en wordt de cache van de website opgewarmd.\n\n<!--EndFragment-->","template":"small-center","textBackground":null,"textTemplate":"text","removeSectionSpace":false,"buttons":null,"imageAlt":null,"imageVariant":null,"blockBackground":null,"textImageBlockImage":null,"textImageBlockImageBig":null,"imageBlockImage":null,"textColor":null,"textPosition":null,"imagePosition":null,"heroBlockImage":null,"heroBlockImageBig":null,"showHostingIcons":null,"video":null,"videoTitle":null,"title":null,"block":null,"icon":null,"iconBlobTextImage":null,"button":null,"text":null,"subtitle":null,"form":null,"caseBlockBottomImage":null,"caseBlockMiddleImage":null,"caseBlockTopImage":null,"topVideo":null,"singleCase":null,"cases":null,"caseVariant":null,"client":null,"columnsCount":null,"iconTextItems":null,"clients":null,"itemsToDisplayBeforeBreak":null,"showMoreTitle":null,"features":null,"featuresLists":null,"faqs":null,"slasUSPs":null,"slas":null,"pricingplans":null,"texts":null,"casesButton":null,"casesTitle":null,"internalLink":null,"hipexScoreIcon":null},{"type":"text","content":"<!--StartFragment-->\n\n## Integratie met Google Tag Manager\n\nOm het maximale uit je [Shopware webshop](https://www.hipex.io/shopware-gebruiken/) te halen is het aan te raden om gebruik te maken van één van de vele (soms gratis) plugins.\n\nEen mogelijk zeer belangrijke plugin voor jouw webshop is [Google Tag Manager voor Shopware](https://store.shopware.com/en/wbm3958109111964f/google-tag-manager-enhanced-ecommerce-tracking-for-shopware.html).\n\nMet [Google Tag Manager](https://tagmanager.google.com/) zorg je ervoor dat je zonder tussenkomst van [developers](https://www.hipex.io/developers/) (of zonder technische kennis) gedetailleerde en nauwkeurige gegevens verzamelt van je webshop.\n\nGoogle Tag Manager maakt het vooral makkelijk om *third party's* (externe diensten) eenvoudig in je website te integreren.\n\nZo heb je bijvoorbeeld tools om a/b testen uit te voeren, implementeer je eenvoudig tags voor Google Analytics, de Facebook Pixel of Google Ads. Ook implementeer je eenvoudig andere tooling zoals Google Website Optimizer, Hotjar of andere analytics tools.\n\nOp deze manier krijg je veel meer inzichten en kun je deze inzichten vertalen in praktische actiepunten zodat je de overall performance van je webshop flink kunt verbeteren.\n\nWat daarnaast prettig is van Google Tag Manager is dat je de tags waar en wanneer je maar wilt bewerkt, **zonder dat andere bedrijfsprocessen vertraging oplopen**.\n\nDe plugin van Google is voorzien van Enhanced Commerce Tracking en gaat hiermee dus een stapje verder dan de standaard Google Analytics code.\n\nHiermee kun je verschillende aspecten automatisch meten. Denk hierbij aan het aantal vertoningen op zoekpagina's en in productvermeldingen, informatie over het complete checkout proces zoals wanneer mensen een product in hun winkelmandje plaatsen en waar ze op klikken en zelfs Cross Selling vertoningen van productpagina’s.\n\n## Shipcloud connector\n\nEen haast onmisbare plugin als je pakketten verstuurd is [Shipcloud connector](https://store.shopware.com/en/scs00898f/shipcloud-connector.html). Deze plugin biedt een eenvoudige interface voor alle relevante vervoerders, waaronder DHL, DHL Express, UPS, Fedex en meer.\n\nDe interface wordt geleverd in een [software-as-a-service platform](https://www.hipex.io/iaas-paas-saas/) (SaaS). Dankzij de Shopware-connector is de integratie van shipcloud in Shopware **supersnel en goedkoop**.\n\nHierdoor kun je jouw zendingen rechtstreeks vanuit jouw eigen systeem aanmaken. Het is niet nodig om namen en adressen in te typen of adresgegevens te importeren via CSV-bestanden.\n\nDeze oplossing maakt het automatisch maken en printen van labels mogelijk, evenals geïntegreerde verzending tracking voor alle vervoerders. Of het nu gaat om kleine goederen of grote pakketten, met standaard verzending of een spoedlevering: jouw pakketten komen vrijwel altijd veilig bij jouw klanten aan.\n\nDit garandeert een vlotte service van verzending tot retour. Ook biedt het veel gebruiksgemak voor de bezoekers van jouw website.\n\nHet **prettige van de Shopcloud connector** is dat je direct aan de slag kunt met de plugin.\n\nZo kun je direct verzenden via de shipcloud business tarieven of is het mogelijk om je eigen zakelijke accounts bij de vervoerders te integreren.\n\nJe maakt zelf de verzendlabels met jouw logo voor alle vervoerders. Doordat je de pakketten verzend volgens de eisen van de klant zorgt dit voor een verhoogde klanttevredenheid.\n\nDe moderne tracking technieken zorgen ervoor dat zowel jij als de klant de zendingen kunnen volgen.\n\nJe ziet in een oogopslag de voordeligste bezorgservice waardoor je jouw verzendkosten kunt optimaliseren. Of om nog meer klantgedreven te zijn: laat je klanten zelf kiezen welke vervoerder ze prefereren.\n\n<!--EndFragment-->","template":"small-center","textBackground":null,"textTemplate":"text","removeSectionSpace":false,"buttons":null,"imageAlt":null,"imageVariant":null,"blockBackground":null,"textImageBlockImage":null,"textImageBlockImageBig":null,"imageBlockImage":null,"textColor":null,"textPosition":null,"imagePosition":null,"heroBlockImage":null,"heroBlockImageBig":null,"showHostingIcons":null,"video":null,"videoTitle":null,"title":null,"block":null,"icon":null,"iconBlobTextImage":null,"button":null,"text":null,"subtitle":null,"form":null,"caseBlockBottomImage":null,"caseBlockMiddleImage":null,"caseBlockTopImage":null,"topVideo":null,"singleCase":null,"cases":null,"caseVariant":null,"client":null,"columnsCount":null,"iconTextItems":null,"clients":null,"itemsToDisplayBeforeBreak":null,"showMoreTitle":null,"features":null,"featuresLists":null,"faqs":null,"slasUSPs":null,"slas":null,"pricingplans":null,"texts":null,"casesButton":null,"casesTitle":null,"internalLink":null,"hipexScoreIcon":null}]}},"next":{"frontmatter":{"slug":"/iaas-paas-saas/","title":"IaaS, Paas en Saas: wat zijn de verschillen?","date":"26 mei 2020"}},"prev":{"frontmatter":{"slug":"/cloudflare/","title":"Cloudflare: wat is het? En wat kun je ermee?","date":"9 januari 2021"}}},"pageContext":{"isCreatedByCreateBlogPage":true,"id":"b2689835-9d15-5d69-a448-0e4091273691","prevId":"376134fa-2b0e-5aee-9681-94ded5691aed","nextId":"38c7d33c-7a35-51f7-b5f3-a5b471f7a106"}}}